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Social Media & Marketing [clear filter]
Sunday, June 24
 

9:45am PDT

Stop Treating Instagram Like Facebook

These two social media platforms are very different. You must have a very defined strategy for each. Treating them the same will ensure that you don’t see optimal success on either. Have you ever wondered why you don’t get as many likes on your Instagram posts as you’d like?

In this session you will learn:
• How to use Instagram in the manner that has become the norm
• How to curate content that is beautiful, fun and engaging
• Secrets to creating posts that your followers will enjoy
• An understanding of how to leverage hashtags
• Understand how to use the Facebook Ad platform to drive traffic directly to you’re a specific page on a sponsored Instagram post

Earning more revenue and advancing your spa’s brand has never been easier or more accessible. Social media provides so many opportunities to help a small business grow and prosper. 


The following pricing is for the Social Media & Marketing Track, which includes four classes in total.
Advance Pricing: $210
After May 21: $285


Speakers
avatar for Barry Eichner

Barry Eichner

Co-Founder/Co-Editor-in-Chief, Lipgloss + Aftershave
Barry is the Co-Editor-in-Chief of Lipgloss + Aftershave, a personal care and lifestyle review web site offering fresh, fun and informative reviews of professional and retail skincare products, make up and hair care, as well as other unique personal care items. Barry began his spa... Read More →


Sunday June 24, 2018 9:45am - 11:00am PDT
TBA

11:15am PDT

Marketing: Learn Seven Proven Growth Hacks to Double Your Profits Quickly

If you want to discover exactly where your business is leaking profits and fix your marketing failure starting today, then attend this fast-paced workshop and learn proven tactics and strategies to increase your business net profits by 50% or more in the next year while stressing less. Including: The five marketing leverage points to exponentially grow your business, lead-generation systems to quadruple-your-conversions, effective follow-up systems to triple-your-profits, proven conversion strategies to capture 30% more sales by default, the ultimate consultation system to skyrocket sales, drip marketing systems to double-your-profits plus real world strategies, tools and resources you can start using immediately to predictably scale your business for success and much more. Don't miss this one. All marketing worksheets and checklists provided (a $997 value).



The following pricing is for the Social Media & Marketing Track, which includes four classes in total.
Advance Pricing: $210
After May 21: $285


Speakers
avatar for Craig Ure

Craig Ure

Chief Massive Action Officer, ZoomDazzle.com
Craig Ure is the President of ZoomDazzle.com publishing international, a web marketing consultant, speaker, author and social media adviser for many INC 500 offline and online companies. Craig and his father owned and managed 118 fitness/spa properties, 2,987 licensed spa clubs and... Read More →


Sunday June 24, 2018 11:15am - 12:30pm PDT
TBA

1:45pm PDT

Don't Be Afraid of Marketing: Learn Successful Marketing Strategies that Work

Does the word “marketing” make you cringe? Do you envision expensive, time-consuming campaigns that leave you emotionally, physically and financially drained? Marketing your business effectively can be easy if you have a blueprint to follow. Whether it entails updating the methods you’re currently using, or creating brand new marketing strategies, it doesn’t have to be intimidating to you. We’ll walk you through a simple cost-effective plan to broaden your reach and increase your bottom line. Marketing your business is important to your growth, and ultimately, your success. These strategies will help you with both.


The following pricing is for the Social Media & Marketing Track, which includes four classes in total.
Advance Pricing: $210
After May 21: $285


Speakers
avatar for Jesse Cormier

Jesse Cormier

Senior Director, Associated Skin Care Professionals
Jesse Cormier, senior director for Associated Skin Care Professionals, started with ASCP’s sister association Associated Bodywork & Massage Professionals (ABMP) in 1998. Jesse has held various roles in the company, including assisting in launching ASCP in 2007. Jesse often speaks... Read More →


Sunday June 24, 2018 1:45pm - 3:00pm PDT
TBA

3:15pm PDT

Reviews, Referrals and Retention

The long-term success of any spa or salon business is highly dependent upon the business’ ability to build strong relationships and repeat visits with happy clients. Happy clients can and should also lead to positive reviews online, strong word-of-mouth marketing, and plenty of referrals. With more than 70% of buying decisions now being informed by online reviews, it’s vital spa and salon professionals be proactive in getting online reviews from their customers and using them as a tool for creating both new referrals improving client retention. Join author and marketing coach Felicia Brown of Spalutions to learn strategies for using online reviews and client testimonials to gain new clients and keep existing ones coming back.


The following pricing is for the Social Media & Marketing Track, which includes four classes in total.
Advance Pricing: $210
After May 21: $285


Speakers
avatar for Felicia Brown

Felicia Brown

Business & Marketing Coach, Spalutions
Felicia Brown, LMBT is the owner of Spalutions, a firm which provides business and marketing coaching and consulting for massage, spa and wellness professionals. She is passionate about inspiring others to become successful in all of their endeavors. With appearances at many national... Read More →


Sunday June 24, 2018 3:15pm - 4:30pm PDT
TBA
 
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