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Monday, June 25 • 10:00am - 1:00pm
The Successful Esthetician Employer: What You Need to Know to Get the Most from Your Team (AW7)

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Many spa/salon owners and physician employing professional estheticians struggle to find the best way to motivate a productive skincare team. Position turnover is often high with client retention and retail sales frequently disappointing. What can an employer do when nothing seems to work to improve team performance? Veteran spa owner, esthetician and business mentor Douglas Preston draws upon his decades of industry experience to share proven methods for improving employee competence and their income earning potential. Himself a former employer of a large esthetics department at his award-winning spa, Preston will reveal key hiring, training and motivational techniques that will help you tap the full power of your own team. Whether you currently employ estheticians in your business or plan to, this class is for you. Among the topics discussed:

• Understanding the esthetician: common characteristics, values and fears you need to know

• Recruiting and hiring: how to identify the best candidates for the job

• Training techniques: what works and what does not

• Motivational methods: how to inspire esthetic employees to move beyond their present comfort level to achieve more for themselves and you

Preston’s class will prove extremely valuable for advancing your esthetics business. Question and answer session immediately follows the presentation


Advance Pricing: $140
After May 21: $180


Speakers
avatar for Douglas Preston

Douglas Preston

President, The Inspired Esthetician
Douglas Preston’s career spans 35+ years in professional esthetics, spa management and career mentoring. His business articles appear in many of the top trade journals and magazines. He is past-president of Aesthetics International Association, and former committee chairman for... Read More →


Monday June 25, 2018 10:00am - 1:00pm
TBA